Proton Holdings Bhd reported a decline in sales for June, with 10,999 vehicles sold compared to 12,522 units in May, attributing the decrease to a scheduled one-week plant shutdown aimed at operational enhancements. Despite this, Proton maintained a steady market share of 19.1% for June, consistent with its year-to-date performance.
The national carmaker’s total sales for the first half of 2024 reached 73,696 units, amidst a challenging market environment reflected in the industry’s lowest total volume (TIV) of around 57,700 units for June. This downturn follows April’s similar dip, primarily due to extended festive holidays.
However, Proton remains optimistic about surpassing last year’s figures, projecting a TIV of approximately 386,600 units for 1H24, marking a significant increase from the previous year’s record high. Roslan Abdullah, CEO of Proton Edar, acknowledged the short-term impact of the shutdown on sales but highlighted the long-term gains expected from operational improvements.
Roslan noted positive market reception to the recently launched 2024 Proton X50, which led the B-segment SUV category with robust demand. Anticipation is high for the upcoming launch of the revised 2025 Proton X70 and the debut of Proton’s first electric vehicle (EV) under the e.MAS brand, slated for the second half of 2024.
Looking ahead, Proton anticipates leveraging its recent strategic initiatives, including the introduction of new models and advancements in EV technology, to drive growth and market penetration in the coming months. The company’s commitment to innovation and market responsiveness positions it optimally for future success in Malaysia’s automotive landscape.
