Institut Jantung Negara (IJN) has concluded a successful week-long initiative aimed at combating youth tobacco use, as part of its commitment to public health education.
The programme, held in conjunction with World No Tobacco Day under the theme “Protecting Children from Tobacco Industry Interference”, took place from June 10 to 14 and involved participation from 5 schools.
The launch event at IJN’s premises on Jalan Tun Razak marked the beginning of the programme, featuring a series of educational activities designed to raise awareness about the health risks associated with tobacco and nicotine products, including e-cigarettes.
Activities included interactive forums, video presentations, and discussions led by medical experts from IJN.
Dr. Aizai Azan Abdul Rahim, CEO of IJN, emphasised the programme’s dual purpose of immediate impact and long-term health benefits for young people.
“By engaging directly with students, we aim to instill lifelong healthy habits and equip them with the knowledge to make informed choices about their health,” he said.
Dr. Emily Tan, Senior Consultant Cardiologist and Clinical Director of Women’s Health at IJN, highlighted the insidious marketing tactics used by tobacco companies to attract youth. As the campaign chairperson for World No Tobacco Day, she underscored IJN’s commitment to fostering a tobacco-free generation through initiatives like school visits and educational sessions.
Throughout the week, students participated in activities such as games promoting tobacco-free living and a poster contest, where creativity was rewarded with cash prizes. Each school session concluded with a pledge ceremony, symbolising students’ dedication to maintaining a tobacco-free lifestyle.
The programme’s efforts come amidst global concerns over rising youth tobacco use. According to the World Health Organization (WHO), tobacco-related illnesses claim more than 8 million lives annually, underscoring the urgency of early intervention and education [1]. Recent data from Malaysia’s National Health and Morbidity Survey reveal a decline in cigarette smoking among adolescents but a notable increase in e-cigarette and vape usage [3].
Throughout the week, students participated in activities such as games promoting tobacco-free living and a poster contest, where creativity was rewarded with cash prizes. Each school session concluded with a pledge ceremony, symbolising students’ dedication to maintaining a tobacco-free lifestyle.
The programme’s efforts come amidst global concerns over rising youth tobacco use. According to the World Health Organization (WHO), tobacco-related illnesses claim more than 8 million lives annually, underscoring the urgency of early intervention and education [1]. Recent data from Malaysia’s National Health and Morbidity Survey reveal a decline in cigarette smoking among adolescents but a notable increase in e-cigarette and vape usage [3].
