Bank Islam Malaysia Berhad (Bank Islam) has proudly announced the launch of its enhanced Credit Card-i, offering an array of new benefits and rewards tailored to meet the diverse needs and spending preferences of its customers. This initiative highlights Bank Islam’s commitment to delivering innovative, customer-centric financial products.
The enhanced Bank Islam Credit Card-i is designed to be more than just a payment tool; it is a financial instrument aimed at boosting customers’ financial well-being. With the bank’s dual rewards programme, cardholders can earn TruPoints and cashback on daily purchases and travel expenses. To mark the enhancement, a new design for the Bank Islam Platinum Credit Card-i was unveiled, featuring an exclusive and sophisticated look inspired by metallic fluid, symbolising adaptability to the ever-changing environment.
From August 1, 2024, Bank Islam Platinum Mastercard customers can enjoy a range of rewards for every card swipe. This includes earning up to 2X TruPoints on contactless transactions and gasoline purchases, as well as 2X TruPoints on overseas spending for frequent travellers. Meanwhile, Bank Islam Platinum Visa cardholders can benefit from up to 5% cashback on online purchases and dining expenditures, along with 1% cashback on overseas spending.
Bank Islam Group Chief Business Officer—Retail Banking, Mizan Masram, explained, “We are redefining our credit card offerings to promote responsible financial management. Our new proposition is designed to help customers save money while they spend. With a dual rewards programme, TruPoints for Mastercard and cashback for Visa cardmembers, we provide them with more options and greater value.”
“These new features, effective August 1, 2024, will significantly enhance customers’ daily financial lives, making Bank Islam’s Credit Card-i an indispensable tool for financial management and empowering them to take control of their finances to achieve long-term financial stability,” Mizan added.
Bank Islam Credit Card-i is positioned to fulfil unique customer needs, different from other offerings in the market. Mizan noted, “We are conscious that more and more customers are adopting contactless payment options. The new card rewards are available for both new customers and our existing over 160,000 customers, with value-added features that cater to their specific spending preferences and existing free takaful coverage. The enhanced Bank Islam Credit Card-i is expected to significantly contribute to a 20% growth rate of new customers within the year.”
In celebration of the launch, Bank Islam is organising a Special Balance Transfer programme from now until August 31, 2024. Cardholders may opt for a balance transfer with a 0% profit rate and repayment over the next 12 months, one of the best deals available. Alternatively, cardholders may choose a longer repayment tenure of up to 36 months with a Balance Transfer with a Gift option, which offers the latest 11” iPad Air at a reasonable profit rate of 5.88% per annum.
Additionally, the first 300 new Bank Islam Credit Cardholders who apply and activate their card by August 31, 2024, will be rewarded with RM50 cashback or 5000 TruPoints as a welcome gift. By completing five transactions within 30 days, cardholders can enjoy an additional RM50 or 5000 TruPoints. Moreover, for every RM200 spent, cardholders stand a chance to win a fully paid trip to Istanbul, including a hot-air balloon ride adventure offering awe-inspiring views and a memorable experience.
Bank Islam’s enhanced Credit Card-i aims to redefine the customer experience, providing financial tools that help save money and achieve greater financial stability while enjoying exciting rewards.
